Adding a hyphen to a domain name, Good or Bad?

Adding a hyphen to a domain name, Good or Bad?

Adding a hyphen to a domain name, such as “iphone-pro” instead of “iphonepro,” can have some impact on SEO, but the overall impact depends on several factors.

Here are some points to consider:

1. Search Engines: Search engines like Google and Bing have said that they can understand and distinguish words in domain names, even if they have hyphens. So, adding a hyphen to your domain name may not necessarily hurt your SEO efforts.
2. Branding: The use of a hyphen in a domain name may make it harder for people to remember and type in your website’s URL. This could impact the visibility and recognition of your brand in the long term.
3. Backlinks: If you have existing backlinks to the domain name without a hyphen, you may lose some of that authority when switching to the hyphenated domain. However, this can be mitigated by setting up proper redirects.
4. Keyword Usage: The presence or absence of a hyphen in your domain name may affect your ability to include the relevant keywords in your domain name. This could impact your search engine rankings if you’re targeting specific keywords.

Overall,

Adding a hyphen to a domain name can have some impact on SEO, but it’s not a major factor. If you decide to go with a hyphenated domain, ensure that it’s easy to remember and brandable. Additionally, make sure to set up proper redirects and focus on creating high-quality content and building backlinks to your website.